bgunderlay bgunderlay bgunderlay
123

Internet Censorship: Blocking, VPN Growth, and Rising Demand for IP Addresses

In recent years, the internet has become less free around the world. This trend is reflected not only in high-profile cases of complete internet shutdowns, but also in the systematic expansion of government control mechanisms — from restrictions on individual platforms to stricter legislation governing users and service providers. Internet censorship has become systemic, affecting both users and international platforms. This has inevitably led to increased demand for VPN services and IP addresses.

Service Interruptions and Restrictions

According to Freedom House, global internet freedom has declined for the fourteenth consecutive year. The Freedom on the Net 2024 report documents a deterioration in conditions in 27 of the 72 countries surveyed. This includes the expansion of censorship practices, increased pressure on technology companies, criminal prosecution for online speech, and manipulation of the digital information environment, particularly during election periods. Even in countries where direct bans are not imposed, mechanisms of control and surveillance continue to expand.
Another significant trend is the rise in so-called internet shutdowns — deliberate disruptions or severe restrictions on internet access imposed by authorities. The Access Now coalition reports that in 2024 alone, at least 296 such incidents were recorded across 54 countries. This represents one of the highest annual totals since systematic monitoring began in the mid-2010s. Shutdowns most commonly occur in the context of protests, elections, or armed conflicts.
At the same time, the nature of these restrictions is evolving. Whereas authorities previously often resorted to complete nationwide shutdowns, they are now increasingly employing more targeted measures. These include blocking specific social media platforms and messaging apps, throttling traffic to particular services, restricting VPN access, and imposing regional or temporary bans. Such measures are harder to detect and challenge, yet their impact on freedom of expression and access to information can be equally significant.
Overall, the trend of recent years is clear: state interference in the digital sphere is intensifying. Although the scale and forms of restrictions vary by region, aggregated international data point to a sustained global increase in internet censorship and service-blocking practices.

Growth in Demand for VPNs

Waves of new restrictions have directly correlated with surges in interest in VPN services. Users began actively searching for ways to bypass restrictions. Indirect evidence of rising demand has included intensified enforcement against VPN services: the national regulators restricted access to hundreds of circumvention tools, and dozens of VPN applications were removed from major app stores.
The world VPN market includes both international commercial VPN providers (such as NordVPN, Surfshark, ExpressVPN, and Proton VPN) and circumvention tools like Psiphon. Self-hosted solutions — which allow users to set up personal VPN servers (for example, via Amnezia) — occupy a distinct niche, as they are generally less vulnerable to the mass blocking of shared public IP addresses.
VPN providers most commonly rely on servers located in the United States, the United Kingdom, the Netherlands, Germany, France, Switzerland, Canada, the Nordic countries, Singapore, and Japan. These jurisdictions are typically chosen due to their developed infrastructure, connection quality, legal environment, and content availability.

Why VPN Growth Is Driving Demand for IP Addresses

The expansion of the VPN user base directly increases the need for large pools of public IP addresses. Each user effectively accesses the internet through a VPN provider’s IP address. When too many users share a single address, its reputation can quickly deteriorate: websites trigger captchas more frequently, financial institutions flag traffic as suspicious, and streaming platforms block overloaded IPs.
Another important factor is the continuous rotation of IP addresses in response to blocking measures. When government filters restrict known VPN subnets at scale, providers must expand their infrastructure, connect new address ranges, and distribute traffic across different data centres and autonomous systems. In this context, IP addresses become a consumable resource: some are blacklisted or lose their reputation over time, requiring constant replenishment of IP pools.

As the VPN audience grows, both server capacity and IP capacity must scale accordingly. In many cases, it is more efficient for providers to lease large IP blocks from hosting companies and address resellers than to rely solely on their own allocations. This effect becomes particularly visible during sudden spikes in demand — when a new wave of restrictions triggers mass VPN adoption, and services must rapidly increase the number of “clean” IP addresses to maintain performance and stability.

Conclusion

Widespread blocking and restrictions on internet services in various countries are fueling demand for VPN solutions. In turn, the expansion of the VPN market is increasing the need to lease and rotate substantial volumes of IP addresses. As a result, tighter internet controls are creating a chain reaction that affects not only end users but also the global IP address and infrastructure market.

Buying IPv4 Addresses in 2025? What My Clients Need to Know Now

How to Buy IPv4 Addresses in 2025: A Simple Guide for Safe Buying

Hello, friends and colleagues! 🌐 I work every day with clients who need to buy IPv4 addresses (special internet numbers that websites need). I work at InterLIR. I have seen many big changes in this business in 2024 and 2025. The IPv4 market has reached what I call a “good time to buy” phase. Prices went down a lot. Now prices are the same for all sizes of address blocks. More people are buying addresses compared to 2023. This is good news for buyers who know how to buy safely. But this good time may end soon.

I work with clients from Germany, the USA, and all over Europe every day. I have seen patterns that every company needs to understand. The market is not just about supply and demand anymore. It is now a complex system. You need technical knowledge, legal compliance, and good timing to buy successfully. Let me share what I learned from helping hundreds of clients get their IPv4 addresses safely and cheaply. ☺️

IPv4 market trends and buying guide illustration showing network infrastructure and price dynamics

What I will explain comes from market data I check every day. It also comes from real experiences helping clients buy addresses successfully. This will help you understand what is happening in the market. It will also help you position your company for success.

How We Got to Today’s Market: The History You Need to Know

When I started working with IPv4 addresses in September 2023, the market was very different. Back then, prices were very high. Not many people were buying and selling. Everyone was uncertain about what would happen next. I worked with clients through all these changes. Understanding this history is very important for making good decisions today.

Our current market started when all Regional Internet Registries (RIRs) ran out of IPv4 addresses. RIRs are organizations that give out internet addresses. This was the end of an era. But we only felt the full impact in recent years. During that high price period, I worked with many companies who were quoted very high prices for address blocks. Those prices seem impossible in today’s market.

Key Market Changes Since Late 2023

The price drop that started in late 2023 was not just a market change. It was a complete reset caused by many factors happening at the same time:

  • Big technology companies stopped buying so many addresses
  • High interest rates made some companies sell their IP addresses for money
  • Too many addresses became available as companies realized they could make money from extra addresses
  • At InterLIR, we processed many more transactions in 2024 than the year before, but the price per address was lower

The legal rules also changed a lot during this period. Different regions had different policies. Overall, we saw more oversight and legitimacy in the transfer process. Processing times for transfers got better across different registries.

Regional Market Differences

Regional differences became more obvious as the market matured:

  • North America (ARIN): Demand stayed strong because of continued business expansion and infrastructure development, keeping prices at a premium
  • Europe (RIPE NCC): Markets showed more price sensitivity
  • Asia-Pacific (APNIC): Regions showed the most volatility because of different economic conditions and regulatory approaches

The emergence of leasing as a viable alternative also changed client decision-making during this period. Organizations began calculating break-even points. They considered shorter-term commitments. This created additional market liquidity and gave buyers more flexibility in their acquisition strategies.

What is particularly interesting is how transaction volumes increased even as prices declined. Industry data shows that 2024 saw a big increase in transfer volume despite overall price corrections. This shows that the market became more liquid and accessible. More organizations participated as buyers when prices reached reasonable levels.

Technical infrastructure for IPv4 address transfers showing RPKI deployment and BGP monitoring systems

Technical Infrastructure Evolution

The technical infrastructure supporting the market also matured significantly:

  • RPKI deployment (a security system) reached increased coverage for IPv4 space in various regions, making route validation more reliable
  • BGP monitoring tools (internet routing monitors) became more sophisticated
  • Reputation scoring systems evolved to provide better quality assessment for transferred address blocks

Looking at this historical progression, it is clear that we moved from a speculative, high-priced market to a more mature, professionally managed ecosystem. The wild price swings and uncertainty of previous years have given way to stable pricing. We now have increased transaction volumes and more sophisticated risk management tools. This evolution has created the current environment where strategic buyers can acquire quality IPv4 addresses at reasonable prices. But they need to understand the requirements and work with experienced professionals.

Current Market Analysis: Understanding Today’s Situation

The IPv4 market in 2025 operates under completely different conditions than what we experienced even 18 months ago. As someone who reviews market data daily and works directly with clients across multiple regions, I can tell you that the current landscape presents both unprecedented opportunities and evolving challenges. These require careful navigation.

Price Convergence Across All Block Sizes

The most significant development is the price convergence across all block sizes. For the first time in market history, large blocks (/16 and larger), medium blocks (/17-/19), and small blocks (/20-/24) are all trading in a similar price range with /16 showing prices as low as $18 per IP. This represents a fundamental shift from historical patterns where large blocks commanded substantial premiums.

This convergence creates interesting strategic opportunities. Many organizations now find they can structure acquisitions as multiple smaller blocks for more flexibility in deployment and potentially better per-IP pricing. This approach allows for distribution across different geographic regions and use cases.

Supply Constraints and Regional Pricing

Supply constraints are becoming increasingly acute, particularly for larger blocks. The significant decline in large block availability during 2024 is not just a statistic. It is a reality I deal with daily when clients request substantial allocations. Organizations requiring /16 blocks or larger now face significantly longer search times and fewer options. We project availability of /16 blocks could decline further in the near future. This makes immediate action crucial for organizations with large-scale requirements.

Region (Registry) Price Range per IP Market Characteristics
North America (ARIN) Premium pricing Strong demand, notable premium over global averages
Europe (RIPE NCC) Mid-range pricing Slightly lower range, more price-sensitive
Asia-Pacific (APNIC) Lower pricing Reflects different regional demand patterns
Latin America (LACNIC) Higher volatility Limited supply and restricted transfer policies

The regulatory environment has also evolved significantly. Different RIRs have introduced various policies and fees. This adds both legitimacy and complexity to transactions. Inter-RIR transfers (between regions) continue presenting challenges, especially between regions with incompatible policies. These transfers require extensive documentation and can take several weeks to complete due to needs-based assessment requirements.

Security and Due Diligence Requirements

Security and fraud risks have become more sophisticated, requiring enhanced due diligence procedures. The technical complexity of validating IPv4 addresses has increased substantially. We now routinely:

  • Screen against numerous reputation databases
  • Perform comprehensive BGP analysis (internet routing analysis)
  • Conduct historical usage reviews
  • Verify that transferred IPv4 prefixes are not blacklisted

Transferred IPv4 prefixes show significantly higher blacklisting rates than originally allocated space. This makes thorough validation essential.

Real Client Example: A VPN provider contacted us about acquiring a /18 block they found through another broker at an attractive price. Our technical validation revealed significant reputation issues. The addresses had been used for spam operations and appeared on multiple blacklists. While the price was tempting, the cleanup costs and reputation damage would have far exceeded any savings. We helped them find clean addresses through our verified inventory instead.

The competitive landscape has also shifted dramatically. Various brokers and platforms have emerged. Each offers different approaches to IPv4 acquisition and leasing. This has created more options for buyers but also requires careful evaluation of each provider’s strengths and reliability.

Current Market Dynamics

Transaction volumes tell an interesting story about market maturity. Despite price corrections, we are seeing increased participation from organizations that were previously priced out of the market:

  • Small and medium-sized businesses now represent a larger portion of buyers
  • Enterprise clients are taking advantage of favorable pricing to build strategic reserves

The technical infrastructure supporting IPv4 transfers has become more sophisticated:

  • RPKI validation (security validation) is now standard practice
  • Increased coverage across regions
  • Route Origin Validation (ROV) deployment helps prevent BGP hijacking (internet routing attacks)
  • Automated monitoring systems provide real-time alerts for reputation changes

These improvements have made the transfer process more secure but also more complex.

Documentation and Professional Requirements

Documentation requirements have become more stringent across all regions:

  • Clean title verification
  • Multi-party authentication
  • Enhanced KYC/AML procedures (know your customer/anti-money laundering)
  • Professional escrow services for substantial transactions
  • Comprehensive insurance coverage protects against various risks

Professional guidance has become crucial for navigating what can seem like an overwhelming process. Organizations that work systematically through each step – from needs assessment to technical validation to final transfer – typically complete their acquisitions efficiently while ensuring quality and compliance.

Market liquidity has improved significantly, with more addresses available for immediate transfer. At InterLIR, our inventory includes addresses from Czech Republic, USA, UAE, Australia, UK, Germany, Estonia, Poland, and Spain. This provides geographic diversity that meets various client requirements. This geographic spread also helps with latency optimization (internet speed) and regulatory compliance for different markets.

Global IPv4 address acquisition process showing automated systems and professional transfer coordination

The integration of automated processes has streamlined many aspects of IPv4 acquisition. From initial inventory searches to documentation preparation to transfer coordination, technology has reduced processing times and improved accuracy. However, the human element remains crucial for complex transactions, regulatory compliance, and quality assurance.

Looking at current market dynamics, we are in a unique position. Supply constraints are creating urgency while price stability is creating opportunity. Organizations that understand these dynamics and work with experienced professionals can secure quality IPv4 addresses at reasonable prices. But the window for optimal conditions may be narrowing as infrastructure funding programs and continued supply tightening begin influencing market behavior.

How Companies Make IPv4 Buying Decisions: What I Have Learned

Through my daily interactions with clients across diverse industries – from cybersecurity firms in Germany to hosting providers in various regions – I have observed distinct patterns in how organizations approach IPv4 acquisition decisions. Understanding these decision-making frameworks is crucial because the IPv4 market rewards strategic thinking and punishes reactive purchasing.

The Strategic Assessment Framework

The most successful clients follow what I call a “strategic assessment framework” that balances immediate needs with long-term planning. This typically begins with:

  1. A comprehensive audit of current IPv4 usage
  2. Projected growth requirements analysis
  3. Budget constraints evaluation

Organizations that skip this foundational step often end up either over-purchasing (tying up capital unnecessarily) or under-purchasing (requiring additional acquisitions at potentially higher prices).

About the AuthorVladislava Shadrina is a Customer Account Manager at InterLIR Marketplace, specializing in client relations and guiding organizations through the complexities of IPv4 acquisitions with a focus on strategic, cost-effective solutions. Based in Tbilisi, Georgia, she leverages her background in architecture and her passion for community engagement to foster informed decision-making in the IP resource market.

IPv4 Leasing or purchasing in 2025

Understanding the different types and purposes of IP addresses is essential for modern marketers. An IP address serves as a unique identifier that allows devices to communicate over the internet. IP addresses can be classified as either static or dynamic, and they can also be categorized as public or private.

Illustration of IP network connections

To implement an effective marketing strategy, it is crucial to comprehend the distinctions between these IP address types. Dynamic IP addresses, commonly used by personal computers and mobile devices, are temporary and can change, whereas static IP addresses, typically assigned to servers, remain permanent. Private IP addresses facilitate internal network communication, while public IP addresses are necessary for communication over the internet.

Understanding these categories is essential for marketers as it allows for more precise targeting and content customization. By utilizing IP monitoring, marketers can track website traffic and determine the geographical location of visitors, enabling them to tailor advertisements and content accordingly.

IP addresses also play a significant role in marketing security. Marketers can use IP address blocking to prevent unauthorized traffic or spam, while IP whitelisting grants access only to specific IP addresses, enhancing overall website security.

It is also important to consider how virtual private networks (VPNs) can impact IP addresses in marketing. VPN users can securely connect to a network and mask their IP address to appear as if they are in a different location. Marketers need to be aware of the potential implications of VPNs to ensure their targeting remains accurate.

In summary, a successful marketing strategy requires a comprehensive understanding of different IP address types and their applications. By leveraging this knowledge, marketers can target specific demographics, personalize content, and bolster website security.

How IP Addresses Are Used in Marketing

  1. Geotargeting: Advertisers can use IP addresses to identify the location of website visitors. This information enables them to deliver location-specific advertisements and content that resonate with a particular audience.
  2. Personalization: Understanding a user’s IP address type helps marketers tailor their messages. By differentiating between desktop and mobile users, for instance, marketers can create customized experiences optimized for the user’s device.
  3. Fraud Prevention: IP blocking can be employed to prevent fraudulent activities. Marketers can block specific IP addresses associated with spam or malicious behavior, safeguarding their company’s reputation and improving the user experience for genuine visitors.
  4. Content Localization: IP addresses assist in targeting audiences who speak different languages. Marketers can use IP address location to deliver content that aligns with the linguistic and cultural preferences of specific audiences.
  5. Ad Targeting: By analyzing an IP address, marketers can infer a user’s device type and potential interests based on browsing history, allowing for more precise and relevant ad targeting.

By leveraging IP addresses in these ways, advertisers can optimize their strategies, enhance user experiences, and deliver targeted content that resonates with their audience.

In conclusion, a thorough understanding of the different types of IP addresses is crucial for building a successful marketing strategy. By leveraging this knowledge, marketers can create targeted campaigns, prevent fraud, and customize content for specific markets. Staying informed about technological advancements is essential for marketers to remain competitive and achieve desired outcomes.

Get Your Network in a Few Simple Steps

Watch the video below for detailed instructions on how to place an order: