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While many may dismiss spam as an annoyance, its impact extends beyond cluttered inboxes. Spam can lead to resource overload, reputational damage, security risks, IP blacklisting, and financial strain for organizations.
Technique | Description |
Recognizable Sender Name | Use a clear and recognizable sender name to avoid being flagged as spam. |
Personalization | Include personalized content in emails to make them less likely to be flagged as spam. |
Avoiding Spam Trigger Words | Refrain from using spam trigger words, especially in subject lines, to reduce spam flagging. |
Obfuscation | Employ obfuscation techniques to bypass keyword-based spam filters. |
Phantom Newsletter | Include a phantom newsletter to confuse filters that look for specific email content patterns. |
Getting Whitelisted | Add specific senders to email service provider whitelists to improve deliverability. |
Consistent “From” Field | Use a consistent “From” field to avoid triggering spam filters that rely on changing sender names. |
Clear and Trustworthy “From” Field Names | Use sender names that are clear and trustworthy to avoid being marked as spam. |
Consistent “From” Field Name | Maintain a consistent “From” field name to ensure a good sender reputation. |
Evgeny Sevastyanov
Client Support Teamleader